Performance Marketing Specialist – Mobile (f/m/d)


Job Overview

Performance Marketing Specialist – Mobile (f/m/d)

We’re (still) hiring! Due to the ongoing COVID-19 situation, our teams are currently working from home, and we are onboarding new team members remotely. Not sure if now is a good time to change jobs? Then check out our latest blog post “How we shaped our company culture with remote moments that matter”.
Join Bitpanda, Europe’s leading retail broker for buying and selling cryptocurrencies, precious metals and more! Currently, more than two million users are benefitting from our platform. We provide the easiest and fastest access to the world of digital assets. Our goal is to become the #1 neobroker in Europe and to offer our users all the assets they could need for investing, all in one place. We closed Europe’s largest Series A funding round of 2020 and have won multiple “Best Startup of the Year” awards. Now, we are accelerating our growth journey and we are looking for you!
Your mission
In this role, you will join the performance marketing team and be responsible for the implementation, management and optimisation of mobile app download campaigns across multiple markets. You should be well-versed in the principles of mobile advertising, as well as be in possession of a very strong, results-oriented mindset. You must also be analytical and good with numbers.
Your focus will be to drive performance app install campaigns from planning to execution and beyond, in order to reach our customer growth goals and have the highest possible return on ad spending (ROAS).

Your focus

    • Steer and optimise various mobile marketing campaigns across multiple channels and markets in order to scale user acquisition initiatives
    • Effectively plan and optimise campaign budgets to minimise the Cost Per Install and achieve our new customer acquisition goals
    • Support with setting up performance strategies and workflow for the department, together with the Performance Marketing Lead
    • Identify new mobile user acquisition networks or opportunities and make new campaign suggestions based on the findings
    • Raise brand awareness and Bitpanda’s online presence through mobile marketing projects and campaigns

Why you

    • A minimum of 3 years of hands-on experience with mobile advertising campaigns, focusing on CPI and user acquisition
    • Proficiency in successfully managing moderate to large scale budgets in a variety of different business verticals and achieving performance goals
    • Experience with lead and sales generation campaigns
    • Working knowledge of various MMPs (Adjust, Apsflyer, Firebase) is a plus
    • Highly deductive reasoning skills. Have the ability to problem solve and think creatively to overcome obstacles
    • You are detail-oriented, with strong numerical and analytical skills
    • You possess the ability to work both independently and within a team in a fast-paced environment.
What we offer:
– Competitive salary
– Individual stock option plan
– Exclusive premiums when trading on Bitpanda
– Learning and development budget/possibilities
– Flexible working hours
– Latest hardware
– Lunch and gym discount
– Free company health consultations
– Regular team events and a yearly team trip
– Modern office in Vienna’s fintech hub in the 2nd district
– Interdepartmental “Donut” coffee breaks
– German classes
– Sustainable merch
– And more
Do you like what you are reading and want to find out more? We look forward to meeting you! Please submit your application in English.
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