Digital Analytics Specialist (f/m/d)

ING-DiBa Austria

Job Overview

 

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We are looking for gamechangers, idea volcanoes and innovators, because we see change as an opportunity and want to push things forward! It is our goal that customers will gain time for things that are really important to them through tomorrows banking. As a BankBut better. that’s why we stand for clear products, fair prices and simple processes. In order to keep this promise, we are expanding our team in Vienna in the area of Sales & Products. Jump on. Your next career move could start right here.

Digital Analytics Specialist (f/m/d)

your tasks and responsibilities

  • Building a data-driven decision making process by enhancing data architecture
  • Set-up and maintaining digital campaign measurements in Webtrekk or Adobe or Google Analytics
  • Setup reporting dashboards in Webtrekk or Google Data Studio
  • In charge of the Web Analytics and Tag Management., by doing and coordinating tags and tracking parameters implementation
  • Reporting and monitoring of digital performance, as well as optimization of online conversion
  • Close collaboration with the digital marketing squad and digital agencies  for the definition and selection of the right digital media channels for our sales campaigns, based on performance and cost per sale
  • Monitoring and following of the current digital marketing trends
your skills

  • Some years experience in setting –up, running, optimizing campaigns using Webtrekk or GMP tools or Adobe Stack
  • Tracking and Tagging Skills (Google Tag Manager, Adobe Tag Management etc.)
  • Unterstanding Attribution- and Acquisition-Models
  • DMP (Data Management Platform) Know-How and first experiences in the set-up and implementation
  • Familiarity with AdOps
  • Fluency in English – German would be nice

we offer you

  • A challenging opportunity to actively participate in shaping the bank of tomorrow
  • An appreciative work environment and a chance to get to know our agile way of working
  • Minimum salary of € 2.851,27 for 38.5 working hours/week according to collective agreement for employees of banks and bankers (04/2019)
  • Your actual monthly salary will be discussed and will reflect your skills and experience
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