BRAND STRATEGY MANAGER (M/F)

PlanRadar GmbH

Job Overview

BRAND STRATEGY MANAGER (M/F)

What we do at PlanRadar

We’re digitising construction and real estate projects in 45 countries worldwide. As a B2B SaaS provider, we’re bringing a software solution to industries that are vital to the way we all live – yet they’re often behind the curve when it comes to technology. We relish that challenge because when we partner with a client, the impact on their business is larger than they ever imagined.

In March 2020, PlanRadar raised €30 million in Series A funding to help launch the next stage of our company’s growth. We’re an award-winning scale-up with big plans for global expansion, and the DACH region is a key piece of that puzzle. We’re on the hunt for experts who know the region inside out and can help us make an impact.

YOUR PLACE IN THE TEAM

PlanRadar is based in Vienna, which has been ranked the best city in the world for quality of life for the last 10 years in a row. As a member of our expert Marketing team, you’ll be based out of our spacious Vienna office. Our building is right in the heart of town, close to the best of what the city has to offer: great restaurants, music, museums and more.

As you’ll be taking ownership of the strategy for your region, there’s a lot of room for creativity and personal development, with training available to help you reach your full potential. There’s space to test your ideas in a range of content formats and to collaborate with your colleagues from other regions and departments. Your role comes with a competitive salary and performance-related bonuses. Outside of work, you’ll find a truly supportive environment, with plenty of team events, company breakfasts and other benefits.

Meet the team here!

WHAT YOU‘LL GET TO DO for the DACH-market

As our Brand Strategy Manager, you‘ll ensure that PlanRadar connects to the hearts and minds of our audiences. You’ll oversee the creation of multi-channel content that tells our story through effective partnerships, platforms and formats.

While constantly considering our customers in the market, your target will be to increase PlanRadar’s brand recognition and ensure that our online and offline messaging works harmoniously.

This is a fantastic opportunity for someone craving ownership and eager to have a huge impact on a fast-growing scale-up in the B2B SaaS space!

Among other things, you will

  • Be responsible for brand development, planning, and comms execution that increase Share of Voice
  • Own communications across owned and earned channels including referral programs, social, PR and brand marketing
  • Manage communications for different audiences including Customer, Internal Comms and Investor Comms
  • Gather feedback from sales and analyse user and market behavior to define positioning
  • Develop PlanRadar’s brand narrative, tone and positioning
  • Track brand KPIs over time to help the marketing team understand efficacy of campaigns and initiatives

Who you are

  • Our ideal candidate is tech-savvy storyteller, an expert in using language to create impact
  • You have a proven track record in developing brand strategy to elevate a fast-growing company to the next level
  • You have experience in leading cross-functional teams to an aligned brand voice
  • You have at least 5 years of professional experience in a similar position
  • You are experienced in fostering excellent relationships with internal and external stakeholders
  • You thrive in a fast-paced, high-growth environment
  • You have impeccable written and verbal communication skills in English (German is a plus)
  • You are highly experienced in multi-channel content creation (web, print, mobile, tablet)

Benefits

  • Room for personal and professional development
  • Participating in a company with a high growth potential, international customers and investors
  • Headquarter in the center of Vienna (1010)
  • A motivated young team who shares the same vision
  • Attractive salary + performance-based bonus
  • Additional benefits like company events, free snacks & drinks

The annual gross minimum salary according to the collective agreement based on the Austrian law for this position is EUR 43,400.-. This includes: full health insurance, occupational accident insurance, public pension scheme and public unemployment insurance. Depending on your individual professional qualifications and previous experience your salary could be significantly higher.

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