B2B Marketing Manager


Job Overview


– Collaborate with the Vice President

– Marketing in executing the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.

– Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing’s contribution to revenue.

– This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise.


– Oversee marketing lead generation

– Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

– Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization

– Perform industry and competitive analysis to inform the sales process and help positioning and messaging

– Perform ongoing tracking and reporting on B2B marketing initiatives

– Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates


B2B Marketing Manager

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